Case Study

Platinum Pilates Ltd.

How Digital Tools Helped Milena Byrne Transform Her Business Without Increasing Overheads.

Client Background

Platinum Pilates Ltd., led by founder Milena Byrne, is one of Ireland’s leading Pilates providers, offering a range of reformer classes, teacher training, and physiotherapy services across multiple studio locations. With a rapidly growing client base and expanding operations, Milena needed better visibility into her business’s financial health—without adding layers of administrative complexity.

The Challenge

As the business evolved, so did the volume and complexity of financial transactions. Milena wanted a system that could give her real-time insights into income, costs, and overall financial performance. More importantly, she needed this without having to increase her administrative headcount or take her focus away from strategic growth.

The Solution: QuickBooks Online + Dext

By moving to QuickBooks Online (QBO) and integrating Dext for receipt and invoice management, Platinum Pilates was able to build a system that gave Milena real control—and confidence—over her finances.

• Live Bank Feeds: With the bank account linked directly to QBO, Milena could monitor the business’s financial health on a daily basis. The bank balance became her “scorecard”, offering instant feedback on how the business was performing.

• Forensic Cost Awareness: Every bill entered via Dext came with an attached PDF, enabling Milena to drill down into specific costs and make more informed decisions around pricing, suppliers, and spending.

• Real-Time Reporting: Access to up-to-date profit and loss data allowed Milena to understand where income was coming from and where money was going—enabling quick pivots and smart planning.

• Efficient Bookkeeping with Minimal Staffing: The company’s books are managed by one highly trained part-time administrator, working both on-site and remotely. Their presence within the studios also creates a natural familiarity with income patterns and expense flows, making bookkeeping far more accurate and insightful.

The Results

• Revenue has doubled in just three years, a reflection of both strategic decision-making and an improved understanding of financial performance.

• No additional admin staff were required to support this growth, saving significant overhead costs.

• Milena now has true oversight of her business, with the ability to spot trends, address issues, and seize opportunities in real-time.

Conclusion

For Milena Byrne and Platinum Pilates, moving to QuickBooks Online with Dext wasn’t just an upgrade in software—it was a fundamental shift in how the business operates. With financial clarity, cost control, and strategic insight now built into her daily routines, Milena has been able to scale her business confidently and sustainably.